Curs SEO & Marketing Online

HTML, SEO, Adwords, Analytics, Webmaster Tools, Facebook Ads

curs de seo si marketing online timisoara

Cursul este conceput complet pentru incepatori, dar in acelasi timp este ideal pentru orice persoana implicata in planificarea, implementarea si evaluarea campaniilor de marketing online. In cadrul acestui curs se vor studia: elemente de baza in HTML, SEO - tehnici de optimizare ale paginilor web, SEM - crearea si administrarea campaniilor cu rezultate maxime in Google Adwords; monitorizarea campaniilor de marketing online cu Google Analytics, Facebook Ads.

Structura cursului

curs de marketing online Timisoara

Google Adwords

  • General settings
  • AD Groups
  • Goal/Conversion Tracking
  • ADs
  • Keywords insertion
  • Ads Tips and Tricks
  • Keyword matching options
  • Keywords optimization
  • Google Keyword Planner
  • Negative keywords
  • AD extensions
  • AD Publishing
  • Auction and Quality Score (QS)
  • What is QS and how to improve it
  • CPC, CPM, CTR
  • CPC & CTR optimization
  • Data analysis
  • Display network
  • Adwords Tips and Trick
  • Generate / Export Reports

HTML

  • Webpage structure
  • HTML markup
  • HTML Building Blocks
  • Text Formatting
  • Images
  • Page Layout
  • HTML5 Structure
  • Hyper Links
  • Meta Tags optimization
  • ALT, REL att
  • Web Server
  • FTP Upload
curs de SEO Timisoara
curs de marketing online Timisoara

SEO

  • Specific terms / terminology
  • ON Page optimization
  • Choosing the right keywords
  • META Tags, Title, H tags on page
  • Content optimization, kw density, duplicates
  • Publishing relevant content
  • Image optimization
  • Internal link structure
  • Page authority
  • OFF Page Optimization
  • Backlinks
  • The Skyscraper Technique
  • SEO Tools, SEO Checklist, Key Performance Indicators
  • Black Hat vs White Hat SEO and Google’s Anti-Spam Measures
  • XML Sitemap, Robots.txt
  • Google Mobile Friendly Test, Page Speed
  • Errors 404 / 500, 301 redirect, WWW non WWW
  • Organic search, Crawling & Indexing, SERP
  • SEO Strategies - Best Practice

Google Search Console (WebmasterTools)

  • Implementare webmastertools
  • Website status
  • Structured Data
  • Rich cards
  • HTML Improvements
  • Sitelinks
  • Search traffic
  • Backlinks
  • International targetting
  • Index Status
  • Blocked Resources
  • Remove URLs
  • Crawl Errors
  • Sitemap add/test
  • Security issues
curs de SEO Timisoara
curs de marketing online Timisoara

Google Analytics

  • Traffic Indicators: Sessions, Users, Page Views, Bounce Rate
  • Acquisition channels: Organic, Social, Referral, Direct
  • Users locations/ sources
  • Site content reports: Landing pages vs Exit Pages
  • Audience technology: Browser OS, Network
  • Site Sped and Mobile Devices Experience
  • Users Behaviour Flow
  • Real time reports: locations, traffic sources, page visited
  • Generate / Export Reports

Social Media Marketing

  • Setting up a new campaign
  • Setting a campaign goal
  • Campain targetting
  • Defining an audience
  • Budget and Schedule
  • Creating the ad
  • Tips & Tricks
  • Best practices
  • Ads manager
  • Promote page
  • Boost post
curs de marketing online Timisoara
curs de marketing online Timisoara
  • Practical guide to planning a successful Inbound Marketing Campaign
  • Ideation, research and goal setting
  • Identify the audience
  • Building (and testing) the campaign landing page
  • Setting up goal tracking
  • Lead nurturing
  • Reports on results
  • Preparing for a job interview

Sumar al cursului

Pe parcursul intregului curs veti intelege elementele cheie care stau la baza unei strategii de succes in realizarea campaniilor de Marketing Online. Totodata veti putea optimiza si imbunatati prezenta unui website in motoarele de cautare astfel incat in baza unei analize de cuvinte cheie veti putea influenta afisarea rezultatelor la cautarile efectuate in Google.

Scopul orelor de HTML in cadrul cursului de Marketing Online este de a dobandi cunostinte de baza in realizarea si editarea paginilor web. Accentul se va pune pe constructia paginilor si optimizarea codului sursa pentru imbunatatirea procesului de indexare. Aceste cunostinte sunt indispensabilie in optimizarea si intelegrea procesului de crawling realizat in mod automat de motoarele de cautare.

Cursul este complet conceput pentru incepatori si cuprinde toate elementele necesare pentru a putea dezvolta si implementa strategii eficiente SEO si SEM. Principalele teme ale acestui curs sunt: Google Adwords, HTML Markup, SEO, Google Search Console (Webmastertools), Google Analytics si Facebook Ads. Toate orele de curs sunt practice si se vor desfasura in sala alaturi de lector.

Cursanti


Cursurile se adreseaza tuturor celor care doresc sa obtina un job ca Junior in Search Engine Marketing

Start


Cursurile incep de la un nivel zero si nu sunt necesare cunostinte initiale in domeniu !

Program


Orar: miercuri 17:30-19:30; vineri 17:30-19:30

Echipamente


Cursantii vor folosi echipamentele proprii: Win, MAC, Linux

Formular pentru inscriere la curs

TEHNOLOGII TIP CURS DURATA PRETUL
HTML, CSS, SEO, SEM In sala 22 ORE 800 LEI

* Dupa promovare se elibereaza diploma de absolvire